Titles

MIDAlpha TitleTitleYearColor/BWRunning TimeFormatsAbstractTopics
1620KYOCERA EXPERIMENT, THEKYOCERA EXPERIMENT, THE1982color28 min16mm (Enterprise series) "Theory Z" comes alive in the U.S.A. as the American employees of San Diego's Kyocera Company productively adapt to the owner's thoroughly Japanese managers and American salesmen. In Japan, a sales force operates more as a liaison between company and buyers than as "hard sell" artists. With their limited command of English, Kyocera's managers frequently misunderstand their salesmen's American approach. Kyocera shows something of what two cultures can offer each other.