MIDAlpha TitleTitleYearColor/BWRunning TimeFormatsAbstractTopics
2267POWER OF POSITIVE REINFORCEMENT, THEPOWER OF POSITIVE REINFORCEMENT, THE1978color28 min16mm Behavior modification, with its emphasis on positive reinforcement, is recognized as a powerful tool for managing human performance. The reason for its success is simple: when people are rewarded for specific behaviors, those behaviors tend to be repeated. Documents the on-site applications of behavior management at a 3M plant in California, in the "Valley Fair" theme park in Minnesota and with the defensive line of the Minnesota Vikings.