|341||BOEING VS. THE WORLD (THE JET SET)||BOEING VS. THE WORLD (THE JET SET)||1982||color||28 min||16mm|| (Enterprise series)
For most of the past 20 years, the Boeing Company has dominated the airplane manufacturing industry. It has built 60% of the jets now in service. But it must work to maintain its lead against an aggressive new consortium of European aircraft manufacturers, supported by the governments of France, Germany, Great Britain and Spain--Airbus Industrie. Its current vitality stems from its success in persuading Frank Borman, president of Eastern Airlines, to buy 23 Airbus jets in the late 1970s. Airbus aims to raise its share of the international market from 15% to 30% in the 1980s--at Boeing's expense.