Lee Iacocca

  • 1989 ----- color ----- 28 min ----- vhs///
  • Lee Iacocca's story is the American dream come true--car salesman becomes million-dollar-a-year CEO. Presents a fascinating chronicle of the role of sales and marketing in the success and failure of a business. Iacocca's biggest sales coup was getting the Congress to underwrite a private business loan to his company; his most memorable achievement was bringing a dying corporation back to life. (A specially adapted Phil Donahue Show)
  • Topics: (Biography, Business Administration, Marketing)