MIDAlpha TitleTitleYearColor/BWRunning TimeFormatsAbstractTopics
7430I'LL BUY THAT!I'LL BUY THAT!1985color26 minvhs Looks at the growing role of psychological testing and behavioral analysis in marketing and advertising. It examines the testing of commercials, the psychological classifications into which marketers have divided the general population, and the relationship between advertising and consumer purchasing.